LANG Studio Member Stories: It’s Uliana

Article by Luke Baker

For Uliana Genovese, finding the right balance is everything. She tempers her highly organized nature with a touch of humor and an authentic, laid back energy, a product, perhaps of her upbringing on the beaches of the Jersey Shore. After almost ten years spent in New York, she’s learned how to offset the city’s frenetic energy with a dedicated yoga and mindfulness practice. Even her interest in photography requires deftly maneuvering the boundaries between foreground and background, light and shadow.

After finding herself unfulfilled in her job at a corporate bank, Uliana was determined to move into a field that would benefit from her business background, while also engaging her creative side, too. She made a chart to visualize her passions and confirmed that helping people and working with the environment remained strong motivators. But new interests in art, architecture, and a desire for her own creative practice also emerged. Her gut was telling her the time had come to leave her career in finance and look for a role that stimulated her interests and allowed her to create value in different ways.

It wasn’t long afterward that Uliana arrived at Brick and Wonder. There, she leverages her knack for harmonizing by helping pair members with project opportunities. “I connect dots to their foreground, and stripes to their background,” she says of her matchmaking role, “Connecting people in meaningful ways, where expertise and value sharing is always the common denominator.”

Her holistic outlook also extends to her own aspirations in design. She’s currently studying for Well Building Institute certification, with the aim of creating environments that foster creativity and a sense of well-being through biophilic design, lighting, and natural materials. Uliana is driven by a belief that interiors should account for our emotions as well as our senses. “Why do we feel a certain way when we walk into a space?” she asks, “There’s something about design that’s more than the eye can see.”